Finding a copywriter in the 21st century is risky business. Most seem intent on forcing your prospects to open their wallets, sucking the cash out, and exploding your profits. Sounds dangerous!

Your prospects deserve better than that and so do you.

In fact, when you're dealing with a sensitive subject, a loud, "hypey" approach is more likely to scare away your prospects than draw them in. No matter what the subject, any business that's more than a flash in the pan needs a more solid copywriting approach.

Any business that's in for the long haul must learn...

The Three Keys to Success

Long-term business success depends on:

• The quality and value of your product or service.

• Communicating that quality and value to your prospects.

• Building a long-term relationship with prospects and customers or clients.

No copywriter can help you with that first one (though I'll tell you what Gary Bencivenga, widely considered the world's greatest living copywriter, has to say about the subject in just a little bit).

But I sure can help with those last two points.

I can make a difference for you

My name is Janet Beatrice, and my copywriting has made a difference for my clients:

“Our conversion rate has tripled since we implemented your changes! It is hard to determine what makes visitors become buyers, but you must have a very good understanding of that…You are an excellent writer, and after working with you, consider you a great ‘long-distance’ friend. Again, thank you.”

Kim, Linzy, and Delaney Hildreth
www.DrugTestYourTeen.com

That's not enough of a reason for you to hire me, though. I believe each copywriter needs to bring something more to the table, something a little deeper, something from within. For me it's how much I care about doing right by you, as well as your prospects and customers. But it's a little more than that. I've found out from others that I have a style of my own, one that I wasn't even aware of. Have you ever heard of . . .

A Soothing Copywriter?

It’s funny, no matter what I write, my colleagues often say “I like your style, it’s soothing.” Soothing? What copywriter is soothing?

It doesn’t sound like the copywriting you probably hear about. And you may not be impressed. But don't be fooled. Many products, especially books and audios, are designed to help those who are distraught and truly need your help. Someone who feels that way won't be relieved to discover a fire engine red headline that makes hard-to-believe promises.

If that person is your best customer, soothing copy is just what you - and your prospects - need.

But that's still not enough. You need one more thing from your copywriter; something that goes above and beyond just writing the sales letter. You need a copywriter who builds relationships with your prospects. I understand . . .

Why it's so Important to Build Long-Term Relationships - Even for Just One Sale

Marketing professionals know the cost of getting a new client is much higher than the cost of keeping an existing client. That's one great reason to establish a good relationship with new clients, especially if you sell more than one product, or an ongoing service.

Even if you have just one product to sell, happy customers will be better for your business than unhappy customers. You'll be happier too, knowing that your product or service is helping your customers.

When you build good relationships with your prospects and new customers you can:

• Solicit testimonials – These are important for building trust, which helps you sell more of your product.

• Avoid negative word of mouth – Bad press can seriously damage your business.

• Develop a targeted client base – You’ll be able to create a list of people who are already interested in the kinds of products or services you offer, and who are more likely to buy from you later, if they trust you.

• Reduce your marketing costs – As I mentioned, the cost of customer acquisition is much higher than the cost of customer retention. If you’re putting a sales letter online, you’ll need to spend money needlessly later on if you don’t use that letter to build a list of prospects and customers. And you’ll build that list by building trust.

• Feel proud and happy – You’ve just helped people with your product, and what could be better than that?

How do you establish these relationships? By building trust in your sales letter. And by keeping in touch with new and prospective clients.

If that sounds like a lot of work, no need to worry. That's my job. It is a lot of work, and I love it!

Can You Really Earn Unlimited Profits?

Yes, but there are some qualifications, although you can work towards meeting them if you don't already.

To earn unlimited profits, you need to:

• Have a good, solid product that meets a need.

• Be willing to invest in a good copywriter (or be a highly skilled copywriter yourself).

• Be willing and financially able to invest in driving traffic to your website.

• Be willing and able to build a list (I can do most of that work).

As I've mentioned before, if you don't have a good product, you don't have a business.

But pay attention to the other part of that first requirement. Does your product meet a need? Have you done market research to be sure there is a market for what you're selling? It can be frustrating if you have a passion for a subject that isn't popular. But the great thing about this limitation is the good you'll be doing when you do truly meet a need, and the pride you'll feel when you know you're helping others.

If you don't know how to drive traffic to your website, I can help you with that. But you must be willing to make the investment needed to do this, just as any business must invest in advertising to survive.

Once you've done that, building a list is simple, and I do most of the work.

If you can't meet these requirements, you're not ready to hire a copywriter, and I won't waste your hard-earned money by working with you. But I can help you get on the road to meeting them so that when we do work together it will be fruitful for you.

My Gift to You - If You Hurry

Please accept a free, half-hour marketing consultation. Let me know your marketing needs, and I’ll help you determine the best, most honest way to meet those needs. If that doesn’t include hiring me, I’ll let you know, and you’ll leave the conversation with valuable feedback. If I think I could help you, I’ll tell you how and why. Either way, there’s no obligation.

Why would I offer you a half-hour of my time and ask nothing in return? Because that’s one way I market myself. And I love doing it. I get excited when I can help someone find new ways to reach more people and make more money.

It's also the best way for both of us to determine whether or not we're a good match.

If you have any interest in this, I urge you to contact me soon, as I only have time to offer two consultations per month.

Just send an email to me at janet@scribeforhire.net. I'll let you know when I'm available and we can set up a time to talk.

If we decide to work together, you'll be protected by . . .

My Guarantee

If you aren't satisfied with your copy, I'll write up to two revisions free of charge, as long as they are requested within 30 days of delivery of your copy.

Just contact me at janet@scribeforhire.net and you can start taking the easy road to success and fulfillment.

Wishing you peace & prosperity,

Janet Beatrice

P.S. I promised to tell you what Gary Bencivenga, the man many consider the world's greatest living copywriter, has to say about the quality of your product or service in one of his priceless lessons to copywriters: "A gifted product is mightier than a gifted pen." Once you've got that mighty product, though, he tells us “In all of marketing, there is no combination more powerful than a gifted product and a gifted pen.” Friends, if you've got the product, I've got the pen.